Buy new:
To see product details, add this item to your cart.
Ships from: Amazon.com
Sold by: Amazon.com
To see product details, add this item to your cart. You can always remove it later.
To see product details, add this item to your cart. You can always remove it later.
Added to

Sorry, there was a problem.

There was an error retrieving your Wish Lists. Please try again.

Sorry, there was a problem.

List unavailable.

L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4M Dark Mahogany Brown, Pack of 1, Hair Dye

4.5 4.5 out of 5 stars 35,000 ratings

To see product details, add this item to your cart. You can always remove it later.
Get a $5 promotional credit when you spend at least $25 in promotional item(s) Shop items

Purchase options and add-ons

Color 4M Dark Mahogany Brown
Package Information Box
Product Benefits Hair Coloring, Conditioning
Brand L’Oréal Paris
Item Form Serum

About this item

  • Superior Preference Permanent Hair Dye Kit: For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula with Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • Fade-Defying Hair Color: Superior Preference hair color kits have been our gold standard in hair dyes since 1973; There are over 50 shades to choose from, so you can find the perfect shade for you, from luminous red to cool ash blond, to deepest black
  • L'Oreal Permanent Hair Color: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
  • Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
  • L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

New on Amazon
Dermatologist guided solutions Shop Now

Frequently bought together

$11.49 ($11.49/Count)
Get it as soon as Tuesday, Apr 2
In Stock
Ships from and sold by Amazon.com.
+
$10.99 ($10.99/Count)
Get it as soon as Tuesday, Apr 2
In Stock
Ships from and sold by Amazon.com.
+
$11.49 ($11.49/Count)
Get it as soon as Tuesday, Apr 2
In Stock
Ships from and sold by Amazon.com.
Total price:
To see our price, add these items to your cart.
Details
Added to Cart
Choose items to buy together.

From the manufacturer

LOP Preference

Explore L'Oreal Paris Hair

magic root

Magic Root

le color gloss

Le Color Gloss

bond pre shampoo

Bonding Treatment

Everpure bonding

Bonding Shampoo

everpure bond repair

Bonding Conditioner

Customer Reviews
4.4 out of 5 stars
5,115
4.1 out of 5 stars
13,538
4.4 out of 5 stars
5,557
4.5 out of 5 stars
2,145
4.5 out of 5 stars
1,556
Product Type
Root Cover Up Spray One Step Toning Gloss Treatment Shampoo Conditioner
Main Benefit
Perfectly covers grey roots Boosts shine / enhances color Prep hair lengths for wash Strengthen weak hair Strengthen weak hair
Without Sulfates & Parabens
Vegan
Ammonia Free

Discover the many ways to Blonde

Preference

Preference

Preference Balayage

Preference Balayage

Preference Blondissimes

Preference Blondissimes

Results

Luminous, fade-defying permanent color with shine

Results

Salon-inspired, naturally blended highlights

Results

High lift, permanent color with shine ​

What’s included in the kit?

Developer, Color, Care Supreme Conditioner, Gloves

What’s included in the kit?

Bleaching Powder, Developer, Lightening Cream, Toning Mask, Applicator, Gloves

What’s included in the kit?

Developer, Color, Care Supreme Conditioner, Gloves

Available shades

48

Available shades

3

Available shades

2

What is L’Oreal Preference haircolor?​

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

Product Description

Product Description

Since 1973, L’Oreal Superior Preference has been our gold standard in permanent hair color – delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Brand Story

By L'Oreal Paris

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 2.4 x 3.6 x 6.2 inches; 0.35 ounces
  • Item model number ‏ : ‎ U-HC-6735
  • UPC ‏ : ‎ 071249158258
  • Manufacturer ‏ : ‎ L'Oreal Paris
  • ASIN ‏ : ‎ B002LKAJKS
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.5 4.5 out of 5 stars 35,000 ratings

Compare with similar items

This Item
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4M Dark Mahogany Brown, Pack of 1, Hair Dye
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 4M Dark Mahogany Brown, Pack of 1, Hair Dye
Recommendations
L’Oréal Paris Excellence Universal Nudes Permanent Hair Color, Ammonia Free Hair Dye for Gray Hair Coverage, 5N Natural Brown, 1 Hair Dye Kit
dummy
L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 4A Dark Ash Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
dummy
L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7 Dark Blonde, Pack of 1, Hair Dye
dummy
L'Oreal Paris Excellence Creme Permanent Hair Color, 4 Dark Brown, 100 percent Gray Coverage Hair Dye, Pack of 1
dummy
L'Oreal Superior Preference, RR07 Intense Red Copper (Warmer) 1 ea (Pack of 3)
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Details
Added to Cart
Price-12% $11.49
List:$12.99
-25% $10.47
List:$13.99
-9% $10.97
List:$11.99
-12% $11.49
List:$12.99
-9% $10.97
List:$11.99
$69.95
Price Per Unit$11.49 / Count$10.47 / Ounce$10.97 / Count$11.49 / Count$10.97 / Count$23.32 / Count
Delivery
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it Apr 4 - 5
Customer Ratings
Easy to use
4.4
4.6
4.2
4.6
4.3
Value for money
3.9
4.1
3.7
4.4
4.3
Longevity
3.8
3.0
4.0
4.4
3.9
Scent
3.7
3.8
4.2
4.0
3.8
Sold By
Amazon.com
Amazon.com
Amazon.com
Amazon.com
Amazon.com
Get It Wholesale
form
Serum
Cream
CREAM
Gel
CREAM
specialty
Long Lasting
Ammonia Free, Natural
Permanent,Semi-permanent
Long Lasting
Long Lasting
ingredients
Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1055761 L'OREAL PARIS Preference #4.5 US INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE 2-METHYL-5-HYDROXYETHYLAMINOPHENOL AMMONIUM ACETATE TOLUENE-2,5-DIAMINE PARFUM / FRAGRANCE RESORCINOL p-AMINOPHENOL SODIUM METABISULFITE ERYTHORBIC ACID m-AMINOPHENOL 6-HYDROXYINDOLE ALPHA-ISOMETHYL IONONE EUGENOL LINALOOL CITRONELLOL FIL CODE D32587/2 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18
1152439 - INGREDIENTS: AQUA / WATER / EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • TRIDECETH-2 CARBOXAMIDE MEA • CETEARETH-25 • GLYCERIN • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • SODIUM SALICYLATE (F.I.L. D209745/14). 1177657 C - INGREDIENTS: AQUA / WATER / EAU • AMODIMETHICONE • STEARYL ALCOHOL • HYDROXYPROPYL STARCH PHOSPHATE • ISOPROPYL MYRISTATE • BEHENTRIMONIUM CHLORIDE • CETYL ALCOHOL • PARFUM / FRAGRANCE • PHENOXYETHANOL • TRIDECETH-5 • ISOPROPYL ALCOHOL • TRIDECETH-6 • GLYCERIN • PEG-150 DISTEARATE • CAPRYLYL GLYCOL • PANTHENOL • TRIDECETH-10 • LINALOOL • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • ISOEUGENOL • ACETIC ACID • BENZYL ALCOHOL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • PROPYLENE GLYCOL • SOLUBLE COLLAGEN • TRISODIUM EDTA • POTASSIUM SORBATE (F.I.L. T236810/2). 1217017 C - INGREDIENTS: AQUA / WATER / EAU • SODIUM LAURETH SULFATE • COCAMIDOPROPYL BETAINE • DIMETHICONE • SODIUM CHLORIDE • PARFUM / FRAGRANCE • CITRIC ACID • HEXYLENE GLYCOL • SODIUM BENZOATE • SODIUM HYDROXIDE • AMODIMETHICONE • CARBOMER • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • TRIDECETH-10 • GLYCERIN • SALICYLIC ACID • GLYCOL DISTEARATE • MICA • LINALOOL • HEXYL CINNAMAL • PEG-100 STEARATE • STEARETH-6 • PHENOXYETHANOL • ISOEUGENOL • COCO-BETAINE • TRIDECETH-3 • CI 77891 / TITANIUM DIOXIDE • BENZYL ALCOHOL • ACETIC ACID • FUMARIC ACID (F.I.L. T291070/1). 1271527 - INGREDIENTS: AQUA / WATER / EAU • CETEARYL ALCOHOL • DECETH-3 • PROPYLENE GLYCOL • LAURETH-12 • ETHANOLAMINE • OLETH-30 • LAURIC ACID • POLYQUATERNIUM-6 • GLYCOL DISTEARATE • SODIUM METASILICATE • TOLUENE-2,5-DIAMINE • HEXADIMETHRINE CHLORIDE • SILICA DIMETHYL SILYLATE • PARFUM / FRAGRANCE • RESORCINOL • SODIUM METABISULFITE • CARBOMER • 2-METHYLRESORCINOL • m-AMINOPHENOL • ASCORBIC ACID • EDTA • MICA • CI 77491 / IRON OXIDES • CI 77891 / TITANIUM DIOXIDE • THIOGLYCERIN • 2,4-DIAMINOPHENOXYETHANOL HCL • TETRASODIUM EDTA (F.I.L. T294956/2).
1206865 - Ingredients: Aqua / Water / Eau, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate, P-Phenylenediamine, Resorcinol, Parfum / Fragrance, Sodium Metabisulfite, Carbomer, Ascorbic Acid, Edta, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, M-Aminophenol, Ci 77891 / Titanium Dioxide, 2,4-Diaminophenoxyethanol Hcl, Threonine, Proline, Dimethicone Fil D210683/2
Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1055877 L'OREAL PARIS - PREFERENCE - Nuance 7 US INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE AMMONIUM ACETATE PARFUM / FRAGRANCE SODIUM METABISULFITE p-PHENYLENEDIAMINE ERYTHORBIC ACID 2-METHYLRESORCINOL RESORCINOL ALPHA-ISOMETHYL IONONE HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL EUGENOL LINALOOL CITRONELLOL m-AMINOPHENOL 2,4-DIAMINOPHENOXYETHANOL HCl FIL CODE D33264/2 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES FIL CODE D12836/18
1206862 - Ingredients: Aqua / Water / Eau, Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Ammonium Hydroxide, Oleth-30, Hexadimethrine Chloride, Lauric Acid, Glycol Distearate, Polyquaternium-22, Ethanolamine, Silica Dimethyl Silylate, Resorcinol, P-Phenylenediamine, Parfum / Fragrance, Sodium Metabisulfite, Carbomer, Ascorbic Acid, Edta, Ci 77891 / Titanium Dioxide, M-Aminophenol, 2,4-Diaminophenoxyethanol Hcl, Threonine, Proline, Hydroxybenzomorpholine, Dimethicone Fil D210478/4. 1152439 - Ingredients: Aqua / Water / Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Phosphoric Acid, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Sodium Salicylate Fil D209745/14. 1217017 C - Ingredients: Aqua / Water / Eau, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Dimethicone, Sodium Chloride, Parfum / Fragrance, Citric Acid, Hexylene Glycol, Sodium Benzoate, Sodium Hydroxide, Amodimethicone, Carbomer, Guar Hydroxypropyltrimonium Chloride, Trideceth-10, Glycerin, Salicylic Acid, Glycol Distearate, Mica, Linalool, Hexyl Cinnamal, Peg-100 Stearate, Steareth-6, Phenoxyethanol, Isoeugenol, Coco-Betaine, Trideceth-3, Ci 77891 / Titanium Dioxide, Benzyl Alcohol, Acetic Acid, Fumaric Acid Fil T291070/1. 1177657 C - Ingredients: Aqua / Water / Eau, Amodimethicone, Stearyl Alcohol, Hydroxypropyl Starch Phosphate, Isopropyl Myristate, Behentrimonium Chloride, Cetyl Alcohol, Parfum / Fragrance, Phenoxyethanol, Trideceth-5, Isopropyl Alcohol, Trideceth-6, Glycerin, Peg-150 Distearate, Caprylyl Glycol, Panthenol, Trideceth-10, Linalool, Cetrimonium Chloride, Hexyl Cinnamal, Isoeugenol, Acetic Acid, Benzyl Alcohol, 2-Oleamido-1,3-Octadecanediol, Hydroxypropyltrimonium Hydrolyzed Wheat Protein, Propylene Glycol, Soluble Collagen, Trisodium Edta, Potassium Sorbate Fil T236810/2

Important information

Safety Information

Important: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.

Ingredients

Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1055761 L'OREAL PARIS Preference #4.5 US INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER OLEYL ALCOHOL ALCOHOL DENAT. AMMONIUM HYDROXIDE POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE PENTASODIUM PENTETATE 2-METHYL-5-HYDROXYETHYLAMINOPHENOL AMMONIUM ACETATE TOLUENE-2,5-DIAMINE PARFUM / FRAGRANCE RESORCINOL p-AMINOPHENOL SODIUM METABISULFITE ERYTHORBIC ACID m-AMINOPHENOL 6-HYDROXYINDOLE ALPHA-ISOMETHYL IONONE EUGENOL LINALOOL CITRONELLOL FIL CODE D32587/2 Formula 1087166 K After Color Conditioner Préférence INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE FIL CODE D192716/1 Formula 178914 U HEALTHY LOOK CREME GLOSS COLOR DEVELOPER - 20 VOLUME , REVELATEUR 20 VOLUMES INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL TRIDECETH-2 CARBOXAMIDE MEA CETEARETH-25 GLYCERIN PENTASODIUM PENTETATE SODIUM STANNATE TETRASODIUM PYROPHOSPHATE PHOSPHORIC ACID FIL CODE D12836/18

Directions

Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box.

Looking for specific info?

Customer reviews

4.5 out of 5 stars
4.5 out of 5
35,000 global ratings
This color worked for me
4 Stars
This color worked for me
Proof are in the photos. Blonde pics are my before. The wet ones are during the process. The brunette are my after pics. Of course I didn't expect my roots to be completely brunette in one application. Nor did I expected my thick gray hairs to disappear! All in all great product. One needed one bottle.
Thank you for your feedback
Sorry, there was an error
Sorry we couldn't load the review

Top reviews from the United States

Reviewed in the United States on October 3, 2023
Color: 5CB Medium Chestnut BrownSize: 1 Count (Pack of 1)Verified Purchase
Customer image
G
5.0 out of 5 stars 5CB Pulls Red on Reds
Reviewed in the United States on October 3, 2023
Just used the 5CB Medium Chestnut Brown last night and it’s not exactly the color I wanted but I knew the risk I was taking going in and I don’t hate it. The formula for this is runny and does drip, so watch out for those white counters and rugs. The color result is redder than I wanted but the box does indicate it can pull red for redheads so that’s on me, I should’ve gone for a fully cool toned brown. Perhaps this was due more to the quality of my sun bleached hair and general dryness, but it was striking during application how much my hair texture became like straw. I expected to follow up with my usual hair repair methods (Amika RX) but to my surprise, the provided conditioner more than restored the texture to a soft state. Attached some pictures with side by sides, befores on the left. I think I’ll prefer the color in a week or two when it inevitably fades a shade. I have a handful of grays toward the crown and this fully covered those, however, I can’t yet attest to longevity of the coverage.

**Update**
I used and reviewed this dye in October, it is now December and I have added an additional update picture (roughly 2.5 to 3 months after application). I was correct that the faded shade is what I’m most happy with, especially once the ends lightened up, which happened probably by week 3 or 4. Gray coverage is excellent though my growth seems to already be showing so I’m spotting silvers again. Red tone is lasting very well and I’m happy, just gotta find some sort of root touch up now. Overall a recommend for the lasting color, but I will mention that my hair is much much dryer over the last couple months than usual - I feel my hair usually “bounces back” after a dye (I tend to dye my hair once or twice a year only) and after this box it did not. So if your hair is chemically treated or severely damaged, I would look for a potentially gentler dye formula if there is such a thing. I am using deep conditioner treatments or a quality conditioner in the shower, but what seems to help most is a post shower cocktail: light spritz of Pacifica Silk Rice detangle spray, dime sized amount of JVN instant repair mask, a pump and a half of JVN blowout styling milk, and then the next day or morning 3-4 drops of the JVN nourishing shine drops (I also use Ouai hair oil but I’ve run out - and occasionally IGK mistress hydrating balm on the ends and before I ran out I’d frequently use the IGK Antisocial overnight dry mask which I can’t recommend enough lol)
Best of luck to everyone on their hair journey :)
Images in this review
Customer image Customer image Customer image Customer image
Customer imageCustomer imageCustomer imageCustomer image
31 people found this helpful
Report
Reviewed in the United States on March 2, 2024
Color: 8s Soft Silver BlondeSize: 1 Count (Pack of 1)Verified Purchase
9 people found this helpful
Report
Reviewed in the United States on March 2, 2024
Color: LB01 Extra Light Ash BlondeSize: 1 Count (Pack of 1)Verified Purchase
3 people found this helpful
Report
Reviewed in the United States on February 25, 2024
Color: 6.5G Lightest Golden BrownSize: 2 Count (Pack of 1)Verified Purchase
Reviewed in the United States on March 10, 2024
Color: LB02 Extra Light Natural BlondeSize: 1 Count (Pack of 1)Verified Purchase
7 people found this helpful
Report
Reviewed in the United States on January 13, 2024
Color: 7A Dark Ash BlondeSize: 1 Count (Pack of 1)Verified Purchase
Customer image
5.0 out of 5 stars This stuff totally slays the gray.
Reviewed in the United States on January 13, 2024
I left it on twice twice as long as recommended, during a late night application. And I didn’t sleep well I guess all of the chemicals seeped into my brain and I had some very disturbing dreams, so I think I was just a tad bit ill from the PPD. It was just a shade darker than I had hoped for, so maybe next time I’ll go with the lighter color. And there was only of hint of reddish orange tones, but barely even noticeable.
Images in this review
Customer image
Customer image
7 people found this helpful
Report
Reviewed in the United States on March 3, 2024
Color: 9GR Light Golden Reddish BlondeSize: 1 Count (Pack of 1)Verified Purchase
Reviewed in the United States on January 22, 2024
Color: 6AB Chic Auburn BrownSize: 1 Count (Pack of 1)Verified Purchase
4 people found this helpful
Report

Top reviews from other countries

Translate all reviews to English
Julia Major
5.0 out of 5 stars Amazon always has the best price!!
Reviewed in Canada on February 22, 2024
Color: Medium BrownSize: 1 Count (Pack of 1)Verified Purchase
Vintage Inspired ❤
5.0 out of 5 stars Colour is beautiful!
Reviewed in Canada on January 29, 2024
Color: 8RB Medium Rose BlondeSize: 1 Count (Pack of 1)Verified Purchase
One person found this helpful
Report
Andres
5.0 out of 5 stars Muy buena calidad.
Reviewed in Mexico on December 24, 2023
Color: 6AB Chic Auburn BrownSize: 1 Count (Pack of 1)Verified Purchase
Peter Charles McElhaney
5.0 out of 5 stars My wife loves it
Reviewed in Canada on March 22, 2023
Color: 8A Ash BlondeSize: 1 Count (Pack of 1)Verified Purchase
Martina Brychová
1.0 out of 5 stars L'Oréal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color,
Reviewed in Mexico on February 12, 2023
Color: 8RB Medium Rose BlondeSize: 1 Count (Pack of 1)Verified Purchase
Customer image
Martina Brychová
1.0 out of 5 stars L'Oréal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color,
Reviewed in Mexico on February 12, 2023
Producto llego totalamente roto, danado. No se puede utilizar.
Images in this review
Customer image
Customer image

Disclaimer: While we work to ensure that product information is correct, on occasion manufacturers may alter their ingredient lists. Actual product packaging and materials may contain more and/or different information than that shown on our Web site. We recommend that you do not solely rely on the information presented and that you always read labels, warnings, and directions before using or consuming a product. For additional information about a product, please contact the manufacturer. Content on this site is for reference purposes and is not intended to substitute for advice given by a physician, pharmacist, or other licensed health-care professional. You should not use this information as self-diagnosis or for treating a health problem or disease. Contact your health-care provider immediately if you suspect that you have a medical problem. Information and statements regarding dietary supplements have not been evaluated by the Food and Drug Administration and are not intended to diagnose, treat, cure, or prevent any disease or health condition. Amazon.com assumes no liability for inaccuracies or misstatements about products.