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Almay Truly Lasting Color Liquid Makeup, Long Wearing Natural Finish Foundation with Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, -Fragrance Free, Dermatologist Tested, 120 Ivory, 1 oz

4.6 4.6 out of 5 stars 2,506 ratings

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120 Ivory
1 Fl Oz (Pack of 1)

Purchase options and add-ons

Item Form Liquid
Color 120 Ivory
Skin Type Dull skin
Finish Type Luminous, Natural

About this item

  • Helps nourish and protect your skin for up to 16 hours and won’t rub off even in heat and humidity
  • Formulated with vitamin E and lemon extract to keep skin smooth and naturally radiant
  • Light to medium buildable coverage blends seamlessly for a naturally luminous and flawless finish
  • Helps to make dull skin look brighter so even a night of restless sleep won't show through the glow
  • As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free

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From the manufacturer

You Deserve a Little TLC

Almay Truly Lasting Color Liquid Makeup helps nourish and protect your skin for up to 16 hours and won’t rub off even in heat and humidity. Enriched with nourishing ingredients, the formula helps skin look more naturally radiant after 16 hours of wear. This liquid makeup also comes in 7 gorgeous shades.

Product Description

Finally! A long-wear foundation that feels like nothing and takes on everything: marathon workdays, sultry weather—for up to 16 hours. You get light-to-medium coverage, in a formula that our experts infused with vitamin E and lemon extract; we personally love how it skims on and blends seamlessly, producing the naturally luminous, flawless finish we've always wanted. The formula also helps to make dull skin look brighter (and like it's had its morning coffee or kombucha)—so even a night of restless sleep won't show through the glow. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free. Pair with your favorite Almay powder and blush for a complete look. Available in 7 shades

Product details

  • Is Discontinued By Manufacturer ‏ : ‎ No
  • Product Dimensions ‏ : ‎ 6 x 5 x 4 inches; 3.2 ounces
  • Item model number ‏ : ‎ 309970231019
  • UPC ‏ : ‎ 880985827737 884854909203 885509124484 890186018780 890604227152 883858935751 885514763104 890566505183 309970231019 881147852710
  • Manufacturer ‏ : ‎ Almay
  • ASIN ‏ : ‎ B0039UTUK4
  • Country of Origin ‏ : ‎ USA
  • Customer Reviews:
    4.6 4.6 out of 5 stars 2,506 ratings

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This Item
Almay Truly Lasting Color Liquid Makeup, Long Wearing Natural Finish Foundation with Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, -Fragrance Free, Dermatologist Tested, 120 Ivory, 1 oz
Almay Truly Lasting Color Liquid Makeup, Long Wearing Natural Finish Foundation with Vitamin E and Lemon Extract, Hypoallergenic, Cruelty Free, -Fragrance Free, Dermatologist Tested, 120 Ivory, 1 oz
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Price-32% $11.36
List:$16.79
$6.94$25.46$13.69$17.51-41% $8.61
List:$14.69
Price Per Unit$12.48 / Fl Oz$17.51 / Ounce
Delivery
Get it as soon as Tuesday, Apr 2
Get it as soon as Tuesday, Apr 2
Get it Apr 3 - 4
Get it as soon as Tuesday, Apr 2
Customer Ratings
Sold By
Amazon.com
oneofakinddeals
Investigative Shopper
Amazon.com
Vitabox
Joei Corp USA
coverage
Light; Medium
Buildable Coverage
Medium
Light
form
Liquid
Powder
Liquid
Liquid
Liquid
Liquid
skin type
Dull skin
Sensitive
All
Sensitive
Acne-Prone; Combination; Oily
skin tone
Light,Medium
Light
Medium, Light
finish type
Natural, Luminous
Luminous
Radiant
Radiant
Matte
weight
0.2 pounds
0.06 pounds
0.85 pounds
0.2 pounds
0.06 pounds
target gender
female
unisex
unisex
unisex
unisex
unisex
product benefit
Flawless,Hypoallergenic
Moisturizing
Nourishing,Flawless
Hydrating,Softening
Flawless,Nourishing
Hypoallergenic
recommended uses
Face Makeup
Face Makeup
Face Makeup
Face Makeup
Face Makeup
Face Makeup
labeled country
US
US
US

Important information

Ingredients

Active Ingredients: Titanium Dioxide (3.3%), Zinc Oxide (2.3%); Inactive Ingredients: Aqua/Water/Eau (Water), Cyclomethicone, Dimethicone, Trimethylsiloxysilicate, Butylene Glycol, Boron Nitrate, PEG/PPG 18/18 Dimethicone, HDI/Trimethylol Hexyllactone Crosspolymer, Hexyllactone Crosspolymer, Talc, Nylon 12, Cetyl PEG/PPG 10/1 Dimethicone, Phenyltrimethicone, Sodium Chloride, Trisiloxane, Hydrolyzed Rice Protein, Prunus Amygdalus Dulcis Seed Extract (Sweet Almond), Laminaria Japonica (Kelp). Extract, Nereocycstis Leutkeana Extract, Macrocystis Pyrifera (Kelp) Extract, Magnesium, Potassium, Trihydroxystearin, Citrus Medica Limonum (Lemon) Peel Extract (Lemon), Camellia Sinensis (Green Tea) Leaf Extract, Aspalathus Linearis (Rooibos/Red Tea) Leaf Extract, Aloe Vera (Aloe Barbadensis) Extract, Tocopheryl Acetate (Vitamin E), Sodium Ascorbyl Phosphate (Vitamin C), Methicone, Tribehenin, Hydrogenated Lecithin, Triethoxycaprylylsilane, Alumina, Silica, Hydrolyzed Glycosaminoglycans,. Sodium Hyaluronate (Hyaluronic Acid), Sorbitan Sesquioleate, Palmitoyl Hydroxypropyltrimonium Amylopectin/Glycerin Crosspolymer, Sorbitol, Tetrasodium EDTA, Phenoxyethanol, Methylparaben, Ethylparaben, Propylparaben, May Contain (+/-): (CI 77891), Iron Oxides (CI 77491, 77492, 77499)

Directions

Use your fingers to simply dot on and blend our liquid foundation, starting at the center of your face and working your way outward toward your hairline and neck

Looking for specific info?

Customer reviews

4.6 out of 5 stars
4.6 out of 5
2,506 global ratings

Customers say

Customers like the appearance, coverage, durability, and quality of the foundation. For example, they mention it's the best for a natural look, provides nice coverage, and lasts nicely throughout the day. Some appreciate the effect on skin, saying it doesn't make their skin break out.

AI-generated from the text of customer reviews

109 customers mention97 positive12 negative

Customers like the appearance of the foundation. They mention that the color is pretty, it matches their skin color perfectly, and it looks like their skin but better. They say that it provides good color and coverage, and is a fantastic makeup for those with acne. Some customers feel the finish is natural, while others feel it leaves a flat dull.

"This is my go-to product for foundation. I like the color and coverage...." Read more

"...This is a fantastic makeup if you have acne but acne that doesn't leave much scarring or dark spots...." Read more

"Matches my skin color perfectly" Read more

"...I love the neutral color - my skin is fair (not pale) with pinkish undertones, so light or cool colors tend to look like clown makeup on me and..." Read more

81 customers mention71 positive10 negative

Customers like the coverage of the skin foundation concealer. They say that it provides nice coverage without looking makeup-y. Some say that the product has light-medium coverage that lasts nicely throughout the day. It spreads well, blends well and covers slight freckles and blemishes. Overall, most are satisfied with the coverage and durability of the product.

"This is a wonderful feeling foundation. It spreads well, blends well, and covers slight freckles and blemishes but I chose what I believed to be the..." Read more

"Really nice coverage without looking "makeup-y". A bit thick, so putting on moisturizer first helps it go on more smoothly...." Read more

"...It glides over your skin smoothly, providing good coverage/balance and isn't cakey or drying...." Read more

"...TLC feels and looks like heavy makeup, but it does cover anything one prefers to hide and prevents "shiny nose" because the formula is thicker...." Read more

79 customers mention65 positive14 negative

Customers like the durability of the concealer. They say it has incredible staying power, and it lasts all day until it's removed. Some say it'd be great for long work wear, and that it has an easy to match to skin color.

"...Or, I add a little of the oil I use to thin it. Seems to last all day. Definitely will buy again...." Read more

"This lasts all day long. Pretty much smudge proof." Read more

"I really hope they dont discontinue this. Its lasts all day and looks flawless. Only foundation that doesn't cling to dryness and balances oiliness...." Read more

"...It lasts all day until removed, but you need make-up remover, as soap won't work very well to get it all off...." Read more

72 customers mention72 positive0 negative

Customers are satisfied with the quality of the makeup. They mention that it is a great product, works well for them, and is the best drug store foundation for extremely fair-skinned women. They also say that it has smooth coverage and lasts for 10 hours. Overall, customers are happy with their purchase and recommend it to others.

"...It doesn't bother my skin at all, and it doesn't run, ever...." Read more

"...It’s decently cheap for such good quality...." Read more

"...say it's not the best if you need a heavier cover up, but it works for light cover up.)..." Read more

"This is the best drug store foundation for extremely fair-skinned women, in my opinion...." Read more

67 customers mention61 positive6 negative

Customers are satisfied with the effect of the skin foundation concealer. They mention that it doesn't make their skin break out, it doesn’t bother their skin at all, and it's really nice on their skin. Some say that it works well for sensitive skin, and is great for oily skin. Overall, most are happy with their purchase and recommend it to others.

"...I like the color and coverage. Mostly, I like that it doesn't burn my eyes if I accidentally get a bit of it in them." Read more

"I have used this foundation for probably 20 years. It doesn't bother my skin at all, and it doesn't run, ever...." Read more

"...Many brands cause my skin to breakout and I'm 65. This foundation doesn't bother my skin at all. The shade I use seems to no longer be in stores...." Read more

"...I have not had any breakouts with this foundation but then again I never do with Almay!!!" Read more

43 customers mention33 positive10 negative

Customers like the value of the skin foundation concealer. They say it's a great product at a reasonable price, and it compares well to more expensive makeup. Some mention that the product is decently cheap for such good quality, and that it'll be a good purchase.

"I've tried so many foundations over the years and this is a great product at a great price...." Read more

"...But this Almay tlc foundation is amazing. It’s decently cheap for such good quality...." Read more

"...It spreads better that way. It is reasonably priced and works well for my sensitive skin. Expensive is not always better." Read more

"...But I love this Foundation although it was not quite right for me, because it is thick, but it has a very pretty finish...." Read more

34 customers mention30 positive4 negative

Customers like the blending of the concealer. They say it blends nicely, covers well, and lasts throughout the day. Customers also say it's easy to apply and doesn't feel greasy or heavy. They mention it pairs well over or under concealers and that it blend well with other foundations and cream-based blushes/highlighters/bronzers. Customers like that it'll last throughout the work day and that they can apply it with a beauty blender.

"This is a wonderful feeling foundation. It spreads well, blends well, and covers slight freckles and blemishes but I chose what I believed to be the..." Read more

"Unscented ✅Blends seamlessly -- 220 really matches my skin tone ✅..." Read more

"...This foundation is very creamy and applies nicely. It covers acne scars very well, but is not as good at covering new zits...." Read more

"...Pairs well over or under concealers, too." Read more

29 customers mention29 positive0 negative

Customers find the skin foundation concealer easy to use. They say the color is accurate, and it goes on smoothly. They also say the pump applicator makes it easy to apply and blend. Customers also say that it dries quickly, so it smooths on quickly with little overlapping. They mention that it stays on for hours and covers well.

"...It's easy to apply as long as you do a small area at a time; if you dab dots all over your face, they will dry before you get a chance to blend them..." Read more

"...is healthier for your skin I must say that I am very impressed it goes on smoothly and does not emphasize on my pores it does not settle in lines..." Read more

"...I apply it with a Beauty Blender, but it goes on fine with your fingers too. I use a lot more when applying by hand...." Read more

"...It also dries quickly, so smooth on quickly so there is little overlapping and chance for dark spots which can be a little difficult to correct in a..." Read more

Glides on flawlessly
5 Stars
Glides on flawlessly
I started using this product after a laser treatment 10 years ago. My physician recommended it. It glides on, stays put, doesn’t sink into pores or wrinkles At 61 years old, I feel it’s helped me maintain some of the qualities of younger skin. No filters on pic.
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Top reviews from the United States

Reviewed in the United States on February 29, 2024
Color: 280 WarmSize: 1 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on January 14, 2024
Color: 260 SandSize: 1 Ounce (Pack of 1)Verified Purchase
Reviewed in the United States on May 25, 2018
Color: 140 BuffSize: 1 Fl Oz (Pack of 1)Verified Purchase
15 people found this helpful
Report
Reviewed in the United States on September 21, 2023
Color: 220 NeutralSize: 1 Fl Oz (Pack of 1)Verified Purchase
2 people found this helpful
Report
Reviewed in the United States on December 27, 2023
Color: 120 IvorySize: 1 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on February 24, 2024
Color: 240 BeigeSize: 1 Fl Oz (Pack of 1)Verified Purchase
Reviewed in the United States on October 27, 2023
Color: 280 WarmSize: 1 Fl Oz (Pack of 1)Verified Purchase
One person found this helpful
Report
Reviewed in the United States on January 9, 2024
Color: 260 SandSize: 1 Ounce (Pack of 1)Verified Purchase

Top reviews from other countries

Translate all reviews to English
Linda Wells
5.0 out of 5 stars Great coverage
Reviewed in Canada on September 27, 2023
Color: 260 SandSize: 1 Ounce (Pack of 1)Verified Purchase
dorothy shaw
5.0 out of 5 stars Great foundation for sensitive skin
Reviewed in the United Kingdom on March 31, 2023
Color: 240 BeigeSize: 1 Fl Oz (Pack of 1)Verified Purchase
TC
5.0 out of 5 stars Best foundation ever
Reviewed in the United Kingdom on June 23, 2021
Color: 280 WarmSize: 1 Fl Oz (Pack of 1)Verified Purchase
JESSICA
5.0 out of 5 stars Excelente!!
Reviewed in Mexico on July 11, 2020
Color: 260 SandSize: 1 Ounce (Pack of 1)Verified Purchase
One person found this helpful
Report
KC
5.0 out of 5 stars Would buy again
Reviewed in the United Kingdom on April 4, 2021
Color: 260 SandSize: 1 Ounce (Pack of 1)Verified Purchase

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